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CoolAdz.com : Advertising and Marketing SuccessWhat is advertising and how does it differ from marketing? Is promotion and public relations the same thing? Advertising, promotion, marketing and public relations are four discrete parts of your overall marketing plan. To help you discern the difference, I have defined them below. AdvertisingAdvertising brings a product or service to the attention of potential and current customers. Below are some basic advertising terms that you may wish to know, especially if you will be advertising with search engines or text link brokers. You may view the CoolAdz Advertising Terms or you may want to download the Interactive Advertising Glossary from the Interactive Advertising Bureau (IAB). MarketingMarketing continues to meet the needs of your customers and receive value in return. Marketing includes research, search engine optimization and statistical analysis. PromotionPromotion keeps the product in the minds of the customer and helps stimulate demand for the product or service. Public RelationsPublic relations ensure that the company or brand has a strong public image. Public relations are conducted through the media. 
Updated 08/08/2010 |
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