CoolAdz.com : eMail and Safelist Marketing

You know how important delivery is to your email marketing. eMail marketing remains a part of many marketing strategies. Sign up for CoolAdz email service (you@CoolAdz.com). Free email service by CoolAdz.com is provided by Everyone's Internet! The basic service is free, with many upgrades available.

eMail Marketing Redefined

VerticalResponse is the easy-to-use web-based tool that gets you up and running with opt-in email campaigns in minutes - and gets your email delivered.

CREATE EMAIL IN MINUTES - Choose from over 250 design templates, type your copy, select recipients and schedule the mailing.

GET NEW SUBSCRIBERS - Free opt-in form builder helps you collect email addresses and demographics of website visitors.

SEE WHO RESPONDS! - Access campaign results, so that you may track rates on click-through, opens, bounces and unsubscribes.

SUPERB DELIVERABILITY - VerticalResponse rejects spam and has developed relationships with the major ISPs to ensure your email gets accepted and delivered to your recipient.

With VerticalResponse, it's easy to send professionally designed, attention-getting HTML emails and then watch as the results roll in.

Email Data Source collects, analyzes and archives email marketing messages. With their Web-based tool, Email Analyst, you can research more than a million email marketing messages sent by 18,000 brands since 2003. The messages are categorized by market sector, brand, mailing list and company, and are also searchable by keyword.

Safelists

Opt-in lists, such as safe lists, protect you from complaints about SPAM while allowing you to market your product or services to thousands. The perfect safelist is one that has responsive members that READ their email. These safelists below are the ones I use. They are all credit-based safelists.

How Safelists Work

When signing up for a safelist, you must provide two email addresses: contact and list. The list owner uses the contact address for admin messages and some paid advertisements. The list address is the repository of all the safelist mail sent by other members. Depending upon your membership level (free or paid), you are able to login and send mail to all or some of the members periodically. You are expected to read your list mail from other members and to keep your list email from bouncing. Some safelists allow you to login and read your emails.online.

Responsive Safelists

What makes a safelist responsive? Members who read the safelist eMails, click on the hyperlinks, visit the websites and make purchases or sign up for the advertised program. How do you insure members do this? Give credit where credit is due. The most responsive safelists are usually credit based, which means you must have credits to send email to the list. To receive credits, you must click the links in the safelist eMails, upgrade or subscribe to list owner advertising eMails (also called solo eMails).

Non-Responsive Safelists

Some list owners use their membership base as their advertising resource. The list owners sell Solo Ads to Contact Addresses to earn money. This is fine if you agree and can opt-out of such mailings. However, combined with the trend detailed below, you will see that the only people really advertising to the safelist members are the ones who pay for an upgraded membership or the list owner.

Dishonest Safelists

A disturbing trend in safelist marketing in the past has been submitters and blasters, with messages being stored on the server! The marketing by shotgun mailing does NOT work.

Future of Safelist Marketing

The proliferation of bottomless email boxes that claim to be safelist friendly has helped keep safelist marketing viable, despite legislative attempts and the use of filters and lists that almost make safelist marketing impossible.

Can-Spam Act of 2003 - permitted marketers to send unsolicited commercial e-mail as long as it contains all of the following:

an opt-out mechanism
a valid subject line and header (routing) information
the legitimate physical address of the mailer
a label if the content is adult

If you followed all these rules, your email still has to make it through the following to be delivered to your inbox:

SPAM filters - ISPs using an algorithm based on words or phrases to send your email to SPAM and TRASH folders.
Whitelists - ISPs must approve of sender before you may receive email from them.
Blacklists - ISPs have lists of domain names for which they simply do not deliver mail.

Updated 08/08/2010